Recent survey trends have just been released which make interesting reading for organisations offering products and services to HR professionals. Survey data was collected in August 2008 and is based on responses from HR related professionals.
Key trends highlighted include the following
64% of HR buyers use the Internet as their first stop when searching for HR related services or products that they are interested acquiring. Interesting they go online even before getting a recommendation from a peer.
In excess of 50% of HR buyers that were surveyed indicated that they use an Internet search engines at least once a week to search for human resources related information. Not surprisingly Google was the most popular search engine.
Research found that the most popular “business” social networking service for HR buyers was LinkedIn.
To me there are no surprises with this research. The internet is now the key marketing medium to target potential customers and Google of the search engine of choice. What is of surprise though is the lack of uptake by product and service providers. Many are making half hearted attempts to embrace online marketing.
For example we gave an opportunity a few weeks back for free advertising on this site in the form of a free post. Did anyone take it up? NO!! Why because they would have to write a short post themselves with fresh content.
You see this site has about 300 visitors a day and you can see from the URL that it has 2 very relevant words “HR” and “RECRUITMENT” so you can bet the traffic includes HR Professionals. The site ranks well for many important key word searches. It’s not rocket science really ……..
Anyway anyone still interested in free advertising and PR I will ask you to visit HR & Recruitment Services
Interview Ireland
